Marketing for a Higher Cause (Part II)

Marketing for a Higher Cause (Part II)

Should religious leaders utilize marketing mix models to satisfy humanity’s hunger for a “Higher Cause” or should they separate themselves and their institutions from its variegated employ? The fact of the matter is that the Church has always been involved in varied forms of marketing (See Part 1: “Mad Men...

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God’s Daily Gift:  the Changing Stream

God’s Daily Gift: the Changing Stream

I am, as those who know me well will attest, almost pathologically nostalgic, so that if someone created a 12-step program to cure nostalgia, I would certainly count as a candidate. Perhaps that is why I googled the name of Linda Meissner. (In the photo, taken around 1970, Linda Meissner...

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