Marketing for a Higher Cause (Part II)

Marketing for a Higher Cause (Part II)

Should religious leaders utilize marketing mix models to satisfy humanity’s hunger for a “Higher Cause” or should they separate themselves and their institutions from its variegated employ? The fact of the matter is that the Church has always been involved in varied forms of marketing (See Part 1: “Mad Men...

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Recasting the Clay of Marriage: Supreme Silliness!

Recasting the Clay of Marriage: Supreme Silliness!

The Defense of Marriage Act (DOMA) was passed overwhelmingly by Congress and signed into law by President Bill Clinton in 1996. By rejecting certain sections of DOMA, the Supreme Court significantly advanced the redefinition of marriage. Marriage between a man and woman predates both religion and government and is grounded...

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Marketing the Church (Part I):  “Mad Men” or “Holy Heralds”

Marketing the Church (Part I): “Mad Men” or “Holy Heralds”

One of the objectives of many churches is to attract people who do not participate in the life of a church. According to Barna Group Research data (2011) 28% of the adult population has not attended any church activities, including worship services, in the past six months. That translates to...

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