Silence of Love: A Life Insurance Commercial Every Father (and Mother) Should See

Thai Life Insurance is a company with a history of producing powerful ads. For some time now, it has released long-form commercials that tell dramatic stories, emphasizing virtue, family life, civic responsibility, and solidarity with those less fortunate.

The ads have touched people internationally, raising the company’s brand awareness considerably and garnering tens of millions of views on YouTube. The commercials have even been featured in some churches and used as a powerful resource for youth groups in particular.

My OCN colleague, Sampson Kasapakis, recently wrote about one of the company’s most famous ads, “Unsung Hero,” where a good Samaritan performs various daily deeds, largely unnoticed or without thanks.

We’ve received so many responses to that original post that we’d like to share another commercial in the same series.

In the three-minute spot above, titled “Silence of Love,” a Thai father who can’t speak demonstrates fatherly love in ways far beyond mere words.

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Seraphim Danckaert is Director of Development at OCN. He holds…
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