Marketing for a Higher Cause (Part II)

Marketing for a Higher Cause (Part II)

Should religious leaders utilize marketing mix models to satisfy humanity’s hunger for a “Higher Cause” or should they separate themselves and their institutions from its variegated employ? The fact of the matter is that the Church has always been involved in varied forms of marketing (See Part 1: “Mad Men...

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Marketing the Church (Part I):  “Mad Men” or “Holy Heralds”

Marketing the Church (Part I): “Mad Men” or “Holy Heralds”

One of the objectives of many churches is to attract people who do not participate in the life of a church. According to Barna Group Research data (2011) 28% of the adult population has not attended any church activities, including worship services, in the past six months. That translates to...

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