Marketing the Church (Part I):  “Mad Men” or “Holy Heralds”

Marketing the Church (Part I): “Mad Men” or “Holy Heralds”

One of the objectives of many churches is to attract people who do not participate in the life of a church. According to Barna Group Research data (2011) 28% of the adult population has not attended any church activities, including worship services, in the past six months. That translates to...

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